5 Simple Ways to Acquire More Customers for Your Business

April 18, 2018 by Gordon Advisors

Are you a business owner who finds customer acquisition an ongoing struggle? Do you want to accelerate your company’s growth rate, but don’t know which actions to take to improve your customer acquisition efforts significantly? Growing your company is easier than you think if you take a strategic approach to targeted customer acquisition. Incorporate the following five tips into your lead generation strategy, and you’ll be impressed at how quickly your customer list will grow.

Ask for Forum Feedback

Asking for forum feedback about your business is an excellent way to improve your company while acquiring new customers at the same time. Find forums specific to your business’ niche by adding the word forum to your niche on search engines like Google. Once you have found forums where your target audience congregates online, ask for input on their initial impression of your business. Explain what your product/service is and let them know you are trying to grow your company by working on your value proposition. Not only are forum posters likely to offer helpful feedback, but they might also even become valued customers.

Email Outreach to Niche Bloggers

Reaching out to niche bloggers is an excellent way to acquire new customers. Ask bloggers in your company’s market sector to check out your business’ product/service and write a review for their audience. Make sure your business’ product/service is highly relevant to the blogger’s audience and will offer their audience information of value. Offer an incentive to the bloggers to ensure writing about your business is worth their time.

Ask Existing Customers for Referrals

Many business owners fail to ask their existing customers for referrals. Create a referral program that offers an incentive to your current customers in exchange for sending new leads your way. You’ll be amazed at how quickly your sales will grow when you use word-of-mouth from happy customers to build your customer base.

Niche LinkedIn/Facebook Groups

LinkedIn and Facebook groups specific to your niche are another excellent way to acquire more customer for your business. Become valued members of these communities and offer helpful advice. Don’t spam members about your business, but instead become someone they can turn to for market-specific advice. Your company will grow naturally, thanks to your ongoing contributions to the group.

Video Blog About Your Business’ Growth Efforts

Video blogging about your ongoing business growth efforts is another terrific way to grow your company. Not only is video excellent for SEO (search engine optimization), but it also involves your target audience in the success of your company. Video blogging does require a long-term commitment, but the rewards to your business can be substantial if you consistently deliver videos that resonate with your audience. Let your audience know about your business development struggles, actions you are taking to grow your company, what is and isn’t working, and how you are dealing with the emotional turmoil of growing your business. When you offer information about your entrepreneurial journey, your videos are likely to resonate with other entrepreneurs who will be happy to send you new customers they think might be able to use your product/service.

Learning how to acquire more customers for your business can feel like an overwhelming challenge. If you are strategic in your approach to customer acquisition and make a commitment to reach out to new potential leads continually, your business will grow faster than you could have imagined. Keep working on your plan-of-action, and you will be amazed at the sales you can generate.